• Showing posts tagged "sexist advertising"

    August 18, 2011

  1. A Roger David ad starring a teenage girl who has been ‘gagged’ with a union flag covered disc in her mouth, has a bar-code with the word ‘slave’ tattooed on her and is made to look sexualized despite looking incredibly young has been banned by the Australian standards watchdog for depicting her as a sexual object.
One of the complaints listed said: “The girl looks underage, dishevelled and is inappropriately posing with something in her open mouth and her bare shoulder with slave written on it with a “barcode” as if she is somehow for sale or belongs to someone. It is offensive due to its representation of young girls as vulnerable and slaves and lacks sensitivity to the growing child exploitation and sexist depiction of girls and women.”
But Roger David defended the ad, telling the ASB that the woman was 18 when the photo was taken and that she ”is a student of history, Spanish and English and is also a model in the United Kingdom” But Roger David defended the ad, telling the ASB that the woman was 18 when the photo was taken and that she ”is a student of history, Spanish and English and is also a model in the United Kingdom. Roger David also said the woman was fully clothed and that the ad did not portray sex, sexuality or nudity- completely missing the point.I know where I won’t be shopping this Fathers Day! 

    A Roger David ad starring a teenage girl who has been ‘gagged’ with a union flag covered disc in her mouth, has a bar-code with the word ‘slave’ tattooed on her and is made to look sexualized despite looking incredibly young has been banned by the Australian standards watchdog for depicting her as a sexual object.

    One of the complaints listed said: “The girl looks underage, dishevelled and is inappropriately posing with something in her open mouth and her bare shoulder with slave written on it with a “barcode” as if she is somehow for sale or belongs to someone. It is offensive due to its representation of young girls as vulnerable and slaves and lacks sensitivity to the growing child exploitation and sexist depiction of girls and women.”

    But Roger David defended the ad, telling the ASB that the woman was 18 when the photo was taken and that she ”is a student of history, Spanish and English and is also a model in the United Kingdom” But Roger David defended the ad, telling the ASB that the woman was 18 when the photo was taken and that she ”is a student of history, Spanish and English and is also a model in the United Kingdom. Roger David also said the woman was fully clothed and that the ad did not portray sex, sexuality or nudity- completely missing the point.

    I know where I won’t be shopping this Fathers Day! 

  2. August 6, 2011

  3. Sexist companies and advertising

  4. Permalink Permalink
    reblogged from:
    acleverparadox

    Posters by parody site funnyordie. I can’t decide if these are parodying the original advertisements sexism, are just busing a chance to be sexist (as per usual), or if they are just as sexist and annoying with good intentions to parody the sexism in the original ads. Thoughts?

  5. May 6, 2011

  6. Sex in advertising: Australia needs a review.